Despite criticisms for hiring a blond actor to portray the legendary British spy James Bond, the upcoming movie, the latest installment of the James Bond franchise, is widely anticipated and building a groundswell of support. In a recent announcement delivered during the dedication of an airport billionaire adventurer Richard Branson announced that he would play a role in movie Casino Royale.

Admittedly a small part, Branson and his son Sam will make a cameo in a scene at the Miami airport. Branson, the creator of the Virgin company, was reportedly excited about the opportunity to be in a Bond film. Branson fans can catch him in the new movie debuting in theaters in the United Kingdom and United States November 17.